Country newcomers the Brothers Osborne chose a very specific location for their first music video.  The duo's John Osborne explains that the clip to "Rum" gives viewers some insight into their roots. 

John adds that the video to "Rum" isn't about "sitting on the beach," but is about people like those in their hometown of Deale, Maryland, who "don't have money to go to the beach, so they kind of make their own little moments and their own paradise." 

"Rum" is the second single from the Brothers Osborne, who are receiving some critical acclaim.  They were recently named on Rolling Stone magazine's list of "10 Artists You Need To Know." 

The duo will be hitting the road this fall opening shows on Eric Church's trek, which begins in Bossier City, Louisiana on September 11th. 

Check out "Rum" below!

Photo: YouTube