The Super Bowl of online shopping is happening right now and ends TOMORROW!
Yep, Amazon Prime Day is 48 hours this year.
Amazon says it will launch new deals as frequently as five minutes.
The company's global sales for the 48-hour Prime Day are estimated to hit 5.8 billion dollars.
Rival retailers including Walmart, Best Buy, Target and E-Bay have had years of practice perfecting their prime strategies and they're rolling out discounts of their own.